In the world of burgeoning hyperpop talent, many promising young artists are consistently pushing the genre to its limits trying to stand out from the crowd – but Adam Pastel stands alone. This week the Bay Area artist returns with “H8U," a high-energy hyperpop-meets-emo-rap banger primed to colonize your weekly rotation. It’s been a busy year for Adam Pastel, but with two singles under his belt for 2021, it seems like only a matter of time until he breaks into the hyperpop stratosphere.

With a register that synthesizes the best elements of PARTYNEXTDOOR and Midwxst, Adam Pastel delivers a single this week that is sure to win over even the most hard-headed hyperpop stans. Balancing an energy that borders between stunning ambiance and high-octane electricity, “H8U” tells a story about a relationship gone wrong. “It hurt me to see her drift away from me, so I guess in the moment I hated her.” Pastel notes about the track’s meaning. “The end of the chorus is me explaining that it’s okay because I replaced her with someone that’ll love me like she never could." Though “H8U” is a fairly bittersweet track, Adam Pastel’s perfectly polished production and innovative vocal mixing has us falling in love all over again. With more music likely planned for the future, this is a great time to be an Adam Pastel fan.

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