Imagine being a parent with no clue that your daughter has amassed a fanbase of 272,447 listeners on Spotify and over 70k followers on TikTok. This is the reality for Adrey’s parents and friends, unaware that she has established a thriving career in music. Interestingly, she's kept her identity under wraps, sparking speculation among fans that she might be a Beabadoobee burner.
Adrey first caught the TikTok algorithm's attention last summer with the lead single, "Make It All Better," from her debut project. The track, "Listening," earned over 2 million streams on Spotify. Since then, this dreamy bedroom pop artist has maintained steady momentum, dropping two more singles, “Promise” and “U.”
The project commences with the wavy "WYA," featuring a hint of lo-fi aesthetic, where her vocals harmonize seamlessly with the beat. Transitioning to the next track, "Knife Boy," Adrey explores a trap soul vibe, with ambient pads enhancing her soothing vocals.
Adrey exemplifies the art of cultivating a unique voice and marketing it effectively. Her undeniable talent positions her as a potential star, and I believe this project has the power to propel her to new heights.