As we reflect on the significance of Juneteenth and its profound impact on our country, Baton Rouge’s JIREH releases a timely piece that delves into his perspective on the black community today. As the song title suggests, “TURNITUP.”

Backed by the vibrant, upbeat production of Little Island (known for work with Doechii, Key Glock, and Dave East), JIREH delivers flows that touch on the struggles often faced by the black community, conveyed through the personal story of his cousin. The compelling drums draw you into JIREH’s narrative, focusing on his cousin's efforts to make ends meet and his willingness to do whatever it takes. As you nod along to the rhythms and melodies, it becomes clear that, despite the progress since 1865, many black communities still grapple with achieving security and prosperity.

JIREH brings a distinctive talent to songwriting in rap and hip-hop, reviving an authenticity that can sometimes be lost in today's music scene. With the courage to address real issues, JIREH has the potential to connect with fans on a larger scale.

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